What Are the Unique Challenges Women Face When It Comes to Investing?

Check out the unique challenges women face when it comes to investing and learn how to navigate them to build wealth regardless.
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What Are the Unique Challenges Women Face When It Comes to Investing?

More women now hold investments than ever before. But we still have a gender gap in investing, which refers to the differences between men and women in terms of investment behaviors, confidence, and results. So, the number of women who invest is still lower compared to men. 

The reason women are less likely to invest or do so less is because of the various unique challenges they face when it comes to investing. These include career interruptions, lower earnings, investing confidence, risk aversion, and having other priorities. 

In this article, we will explore the challenges women face in investing, offer some tips to overcome them, and highlight why it's important for you to invest early and regularly. 

5 Common Challenges Women Face with Investing 

A majority of women have a desire to invest, but they face several barriers. Here are the top five. 

1. Lower Investment Confidence

One of the things that delays or stops women from investing is lower investment confidence. Several studies support this. For instance, one research shows women are nearly twice as likely as men to describe their level of investing knowledge as "non-existent." That’s a huge confidence gap in their perceived investment abilities.

According to another study by Bank of America, only 53% of the women surveyed feel confident managing investments, and just 44% feel capable of creating a diversified portfolio.

Such studies tell the same story as the general trends in financial confidence among women. They generally tend to report higher levels of financial stress and lower confidence in their financial knowledge compared to men. That means a good number of women don’t feel fully empowered to take action regarding their finances, which includes investing.

Possible Solution 

We have made significant progress. But there’s still a lot of work to be done since the financial confidence gap still exists. 

As a woman trying to increase your confidence in investing, consider building up your knowledge about investments and gaining experience gradually. Look for financial literacy programs that are personalized for the unique needs women have. Such resources can provide tailored information on risk management, investment planning, and investing strategies that align with general priorities of women. 

2. Risk Aversion or Tendency to Take Fewer Risks

This is a proven psychological factor that affects how most women invest. Generally, women tend to be more risk-averse than men. This means they avoid speculative investments, including cryptocurrencies, which are often viewed as high-risk. Instead, they go for safer investment options with a low-yield, such as savings accounts or bonds. Women's preference of stability over volatility can mean missing out on short-term gains in volatile investments and sacrificing long-term growth with assets like equities.

While the conservative investment strategy can hinder long-term capital growth, women investors often get better returns than men by 0.4% to nearly 1%. 

But why are women less willing to take risks than men? Research shows that women concentrate more on the potential pain of losses compared to the pleasure of gains. Also, men tend to be more optimistic than women, which influences their willingness to take risks.

You don't necessarily need a high-risk tolerance to make investments that offer higher returns, long-term wealth accumulation, and financial independence. Just focus on having a healthy risk-taking approach, build up your money management skills, and know what you're investing in thoroughly.

3. Lower Income 

The gender pay gap is slowly closing every year, but women still earn less than men in most cases. In turn, this affects their ability to save and invest. It's a major challenge because it may result in lower retirement savings and reduced investment opportunities over time. In fact, the differences in income levels result in women's retirement accounts lagging 44% behind men's. 

To ensure you have more disposable income for investing, negotiate your salary and benefits when starting a new job or during performance reviews. You can also look for side hustles and budget wisely. Also, contribute as much as possible to retirement accounts, especially if your employer offers matching contributions.

4. Career Interruptions

Many women take time off work for caregiving responsibilities, such as raising children or caring for elderly family members. These interruptions can lead to gaps in income and retirement savings. That definitely makes it more challenging to invest.

If possible, you can negotiate for flexible work arrangements or look for part-time opportunities. Such jobs can allow you to maintain a connection to your career and income. You can also take advantage of employer-sponsored benefits, such as parental leave and retirement matching programs, to maximize savings during your working years.

5. Not Viewing Investing as a Financial Priority

Surprisingly, a YouGov survey reports that  62% of men say that investing is a high priority for them compared to 55 % of women. Instead, women are in favor of saving rather than investing. That goes back to the physiological challenge of women prioritizing capital preservation and the issue of less disposable income. 

When asked what stops them from investing, about 31% of women who don't invest said saving feels safer than investing. 

However, if you want to create generational wealth or achieve financial freedom, saving is not enough. You can improve your risk tolerance and investment confidence by learning more about investing, choosing assets that align with your risk acceptance level, and sticking to your investment strategy. 

Why Is It Important for Women to Invest Early and Regularly?

Investing early and regularly is important for women to get the benefits of compounding, manage risk effectively, achieve financial independence, and mitigate longevity risks.

Let's give more details below. 

1. Compounding Growth

Starting to invest early allows women to take advantage of the power of compounding. That means you will earn interest on both your initial investment and the interest that accumulates over time. So, the earlier you invest, the more time your money has to grow. For example, a woman who begins investing at 25 can accumulate massively more wealth by retirement compared to someone who starts at 45, even if they invest the same amount monthly.

2. Risk Management

Investing early is a good idea as it allows women to take on more risk. That's because they have a longer time horizon to recover from market fluctuations. Younger investors can afford to have a more aggressive investment strategy, and potential higher returns as a result. As they approach retirement, they can gradually shift to safer investments.

3. Financial Independence

Regular investing helps women multiply their money, which is essential for achieving financial independence. With financial freedom, a woman can make choices that align with her personal goals, whether that means retiring early, traveling, or pursuing other passions without financial constraints.

4. Mitigating Longevity Risk

Women often live longer than men, which means they need to plan for a longer retirement. By investing early and consistently, women can accumulate a larger nest egg to support themselves throughout their retirement years, reducing the risk of outliving their savings.

5. Overcoming Gender Disparities

It's unfortunate that women often face systemic barriers that can hinder their financial growth. These include the gender pay gap and career interruptions for caregiving. So, investing early and regularly can help women take control of their financial futures with what they have.

6. Improved Financial Literacy

When a woman starts to invest early, she has no option but to study more about investments and learn money skills. In turn, the efforts lead to becoming more financially literate. Having knowledge on all aspects of personal finance empowers them to make informed decisions about their finances, investments, and overall financial planning.

Want More Accountability in Investing and Living within Your Means? Join SpendMatch 

Close to half of women in most surveys say their financial regrets are not saving and investing sooner. Part of the reason we don't save as much as we'd like to is not knowing where our money goes and overspending on non-essentials. 

To help as many women as possible build the saving and investing habits that can prevent such regrets, we built SpendMatch. It's a smart money management tool that helps women track their discretionary spending and invest the matched amount in diversified ETFs. 

Sign up for SpendMatch now and upgrade your money skills as you build your investment portfolio.